NEUSEELAND NEWS is a New Zealand based German language travel & tourism publication promoting NZ as a destination to the inbound German tourist market in online editions and with special print issues.
Publishing company News Pac Ltd. (established 1998) is a long standing member of the German New Zealand Chamber of Commerce.
German tourists ideal visitors to New Zealand
Did you know German speaking tourists in New Zealand are the ideal visitors to this country?
This is not only because they spend a lot of time and money here during their “trip of a lifetime”. According to Tourism New Zealand, German visitors are high value: they invest up to NZ $ 6500 per person (excl. Airfares) and “present significant opportunities, particularly when it comes to value”.
They may come here in fewer numbers than other int. markets (about 100 000 p.a.). However, they are more discerning and willing to pay more for the right experience.
That alone would be a very good reason for any tourism industry professional to consider a comprehensive promotional campaign with NEUSEELAND NEWS (NZ’s #1 German language travel & tourism publication).
However, the majority of German tourists also spend eight weeks and sometimes longer travelling the length and breadth of NZ, the longest stays relative to other int. markets. They
- travel independently and are active experience seekers
- are dispersing, visiting at least eight different regions, making them NZ’s most widely traveled tourists
- are very interested in NZ’s environment, natural wonders and culture
- are keen users of internet-based information in German (such as NEUSEELAND NEWS online) to create their self-guided itineraries “on the go”
- are researching their destinations well before they arrive
- visit NZ all year round, incl. shoulder seasons.
If you would like to attract NZ’s second largest int. visitor market from Europe to your operation, why not take advantage of our more than 20 years of marketing expertise?
We offer an attractive range of effective branding tools targeting the German market:
- ONLINE on all mobile devices (“on the go”), on all PC’s at home, as well as in glossy
- PRINT issues, distributed at leading travel expos within market (ITB Berlin/Leipziger Buchmesse Travel Section)
This comprehensive approach is successful in reaching German NZ-fans and active considerers before they travel here and, furthermore, while they are visiting.
Why not become one of our revered business partners and book your promotional campaign with NEUSEELAND NEWS?
Please ask for more information about how we can work together.