Creative and refreshing: The Workation Travel Trend – How about Berlin? © GettyImages/fotografixx
With the increasing spread of remote work and the desire for a better work-life balance, the popularity of workations and bleisure travel is on the rise. Workation retreats offer remote workers the unique opportunity to remain productive while discovering new places. Additionally, the demand for bleisure travel, which combines business trips with leisure activities, is also growing. This trend provides the perfect opportunity to explore or unwind in a destination after completing work tasks.
Germany is rapidly becoming a top destination for both, workation and bleisure stays, that seamlessly combine work and vacation. Boasting diverse landscapes, cultural richness, and excellent infrastructure, Germany provides the ideal conditions for productive work and a relaxing time. The tourism industry in Germany adapted quickly to this new demand, and 43% of accommodation providers in Germany foresee great potential for the future in attracting new target groups and increasing occupancy during the off-season.
A representative survey conducted by German travel trade magazine fvw revealed that 67% of Americans use workations to recharge their “mental and emotional batteries” and are less likely to quit their jobs after a workation.
Regions such as Bavaria, the Black Forest, and the Baltic Sea are particularly popular among workation travelers. These areas not only offer stunning natural landscapes, but also numerous co-working spaces and accommodations specifically tailored to the needs of remote workers. Many of these offerings include fast internet connections and access to business services, ensuring an effective work environment. (NAN – 21-11-24)
